Logoing and brand development was the first thing I did as a designer and I still find it to be fun and rewarding. Especially when my creations take on a life of their own. I recently went to Houston's Society For The Performing Arts web site and their logo is exactly as I created it 30 years ago. Eastern State Penitentiary still uses the logo I created 20 years ago. It's nice to have evidence that your work "stands the test of time".