Brand Identity Design Made to Last

Brand identity design was the first thing I did as a designer, and it's still some of the most rewarding work I take on, especially when a mark I create takes on a life of its own.

Logos That Stand the Test of Time

I recently visited the website of Houston's Society for the Performing Arts, and their logo is exactly as I created it 30 years ago. Eastern State Penitentiary still uses the logo I designed 20 years ago. It's good to have evidence that the work holds up.

The logos below span delis and restaurants, law firms, pharmacy and healthcare services, financial firms, festivals and resort venues. Several have gone on to live on packaging, menus, signage and even an NHL rink board. When you hire me for a logo or brand identity, you work directly with me from first concepts to final files.

Ocean Breeze Wine Festival Cape May County logo with three light blue wine glasses filled with purple wine and topped by curling ocean waves
Hymie's Delicatessen round logo with a cartoon deli man holding a tall sandwich, stamped in silver foil on gray paper
Citron Restaurant & Bar logo in raised orange-to-yellow script with a long swash underline, on dark charcoal textured paper
Eastern State Penitentiary wordmark in heavy condensed capitals, debossed into dark leather
GameBeast App 2.0 logo design featuring a red monster mascot character
Kelly Music for Life logo in white, with a large music note forming part of the lettering, on a lime-to-teal gradient square
Rococo Restaurant, Bar & Lounge logo in flowing cream script on an orange oval, debossed into textured white paper
M2 Events Group logo in white with the italic tagline “Providing fluid experiences” on a royal blue background with purple bokeh circles
Star Medical logo with a dynamic blue swooping star mark and a blue-to-cyan gradient wordmark on textured paper
Pansini Law Group Trial Attorneys logo with a red stylized bull-head mark beside heavy black type, embossed on white textured paper
Duff's Steaks logo in rounded orange and brown lettering on a pale peach square background
US Restaurants Inc. logo blind-embossed in off-white paper, with a small burger icon tucked beneath the US letters
First Fest Music Festival logo design celebrating first responders in Haverford, PA
Chrome logo mark of a gridded globe with an airplane circling it on a trail of swooshes, on a dark textured background
The Pavilion at Icona Resorts logo carved into a wood surface, with a turquoise wave replacing the O in Pavilion
Plate Restaurant & Bar logo with each letter of “plate” set in alternating copper and black circles, like a row of dinner plates, on textured paper
Weintraub Financial Services logo: a bold serif W inside a striped black circle, above the company name in spaced capitals and italic script
MedCare LTC logo with a swooping MC monogram and “Long Term Care Pharmacy Services” in white on a dark brushed texture
The word “fluid” in liquid, iridescent chrome lettering on a black background
Society for the Performing Arts logo with overlapping serif SPA initials and a red swoosh, plus the tagline “Bringing the World's Best to Houston,” printed on textured paper

Meet in Person or Work Together From Anywhere

My studio is in Haverford, near Philadelphia, and I work with clients nationwide. If you're close by, we can meet in person. If you're not, distance is no obstacle.

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